LIME welcomes Damian “Jr Gong” Marley as their newest Brand Ambassador!

Regional Telecommunications provider LIME has welcomed multi -Grammy award winning recording artiste Damian ‘Junior Gong’ Marley, son of the musical legend Bob Marley, as its newest brand ambassador.

In a ‘hortical’ press briefing hosted at the Bob Marley Museum in Kingston on February 8, LIME’s Chief Marketing Officer, Chris Dehring made the announcement that in addition to its association with the international reggae star, LIME customers will also be the first to access a series of projects and a highly anticipated new album set to be released by the singer.

“There is no doubt that this will be a very special partnership” said Dehring, “We are extremely pleased to announce that LIME customers across the region will be the first to hear new music, see exclusive content and follow Damian on his journey to producing his new album via our mobile internet and television portals.”
“This is the digital and so as more persons begin to depend on an electronic device for both their business and entertainment needs, this move is particularly strategic for us as we continue to position ourselves as the premier provider of entertainment content in the region” the CMO said.

Chris Dehring, LIME Chairman welcomes the company’s newest brand ambassador, Damian ‘Junior Gong’ Marley to the LIME family at a press briefing hosted at the Bob Marley Museum in Kingston on February 8. Damian’s newest video titled ‘Affairs of the Heart’ was also premiered at the event and along with other exclusive content such as ringtones, videos and screensavers will be available to customers on the LIME network across the region.

Damian, in commenting on the partnership, said “We are the leaders of something new and I am very pleased at the possibilities that exist through this partnership with LIME”.
Donning the brand new IPhone 4S from LIME, the artiste expressed his appreciation to the company saying: “Give thanks to the people at LIME for taking this adventure with us and I am looking forward to connecting with my fans on an even greater level through this space”.

The two year partnership will see LIME customers accessing exclusive content, previews and videos from ‘Junior Gong’ through a special web portal http://limeportal.ogangi.com developed for smartphones and other mobile devices on the LIME network. The artiste will also make special appearances at LIME events and across the region stores throughout the period.

Topping off the event, members of the media and other special guests were treated to a preview of his latest music video & single titled “Affairs of the Heart” which will be released to LIME customers on Valentine’s Day (February14) and to the rest of the world on February 16.

About LIME
LIME is the Caribbean’s largest telecommunications company with a proud history in the region, and which is always working to improve life in the Caribbean. LIME delivers the very best communication services to governments, businesses and families in 13 Caribbean countries with one unifying promise?building, connecting and serving communities. LIME is part of Cable & Wireless Communications PLC, one of the world’s leading communications companies.

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